• Comment
• Print Article
• Email
• Permalink

NebuAd rises from the ashes

Written on

May 20, 2009 

Author

Edward Barrera  |

Share

NebuAd rises from the ashes

ADOTAS — Hold off on the death notice for the scorned behavorial targeting company, which has been embroiled in lawsuits and faced federal scrutiny.

Apparently, NebuAd is being rebranded in the UK as Insight Ready. According to No DPI, NebuAd’s phone number gets answered by Insight Ready and NebuAd were branding its platform product “Insight.” After hours, NebuAd’s UK number goes to the voicemail of NebuAd’s Commercial Director, Tony Evans. During the day, the call is answered as Insight Ready. The Insight domain is also registered by Nebuad.

NebuAd, a deep packet inspection company, has been battling in court, and it appeared that it was closing down, apparently protecting itself from further litigation.  The Federal Trade Commission last year held hearings on the company which had technology that allowed it to capture consumers’ online behavior by looking at the traffic that passes through their ISP.

Depending on what they did with the assets, it’s unclear if this latest move will protect the company in an ongoing privacy lawsuit or if it plans to get back into the ISP capture game in the UK. Another question is whether investors Menlo Ventures and Sierra Ventures, which poured more than $30 million into NebuAd, knew that the company was being reborn.

UPDATE: According to ClickZ, Evans said he is working with the new company on a consultancy basis, and that NebuAd’s U.K. Managing Director, Paul Goad, is the Managing Director of Insight Ready. An Insight Ready employee said while NebuAd intended to use ISP data, the new company won’t.

UPDATE II: It will launch “in several weeks” and will “collect behavioural data in partnership with website owners. The data will be “anonymised” and sold on to ad networks, with the cash split between websites and Insight Ready.”

– Express your opinion, comment below.

Tags: behavorial-targeting, finance, insight-ready, lawsuit and nebuad

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
• With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The