It showed a web page, and in the background a special script loaded over 1000 different “hidden” advertisements. According to the man who caught the click fraud on video, Vizi CEO Pesach Lattin, former publisher of Adotas, it then tries to install an https hijack on a users computer to create a bunch of fake fraudulent clicks to search engines.
But the larger menace behind such ads, according to security experts and industry leaders who have seen the video, is malware and spyware, which are primarily there to steal identities and take over personal computers.
“A lot of ways that these ad networks get into the market is that they are buying through the ad exchanges,” he said. “What we do is block the (offending) ad networks through our publishers, but we also block the ad networks through the exchanges that end up on our publishers. That second part is a lot harder than the first part. Because we found ad networks that specifically do what you just spoke about. They are inject malware and spyware.”
Security experts say that malware and spyware has little to do with click fraud, it’s about 1 percent of the total. A large majority, between 30 to 40 percent, are data theft trojans being widely distributed through compromised websites. While Conficker has received much of the media attention lately, and understandably, the most dangerous data theft trojans go unnoticed. According to Symantec, hackers are inventing up to 15,000 new infections every day.
“Click fraud is an issue, impression fraud is an important issue,” said Michael Caruso, CEO of ClickFacts. “But the bigger issue is the bots aren’t just clicking on ads. The bots and the bad guys are actually out there to steal identities.”
— Express your opinion, comment below.