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Lyris leverages Twitter for marketers

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May 6, 2009 

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Edward Barrera  |

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Lyris leverages Twitter for marketers

ADOTAS — The marketing technology company has added some social media features in Lyris HQ that includes the monitoring, sharing and measurement of messages posted on Twitter.

Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more.

“Twitter offers us another touchpoint to reach and engage key audiences,” Karen McNaughton, director of marketing, In-Touch Survey Systems, said in a statement. “We are communicating on Twitter as a way to increase brand awareness and engagement and look forward to leveraging Lyris’ continued innovation to help us achieve our business goals.”

Lyris HQ allows marketers to create, manage and measure successful social media campaigns from one integrated marketing platform. It provides customers with total control of interactive marketing campaigns, including email marketing, social and mobile marketing, pay-per-click management, Web content management, search engine marketing and Web analytics.

For marketers, Twitter has become an influential community to share information and interact with customers and key stakeholders via timely updates, offers, customer support and interactive dialogue. Lyris HQ allows marketers to leverage Twitter as part of their integrated marketing repertoire, expanding their ability to reach and engage with customers, prospects and followers in real-time. The added Lyris HQ social media enhancements are a direct result of customer feedback received through Lyris’ own email and Twitter presence.

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