Limelight Networks acquires Kiptronic
ADOTAS — The content delivery network has bought Kiptronic, a dynamic ad insertion and mobile video distribution company.
Terms of the transaction, which was completed with a combination of Limelight Networks common stock and cash, were not disclosed, but according to Business Video, Limelight valued Kiptronic at around $12 million.
Kiptronic’s services enable content publishers to deliver content and dynamic advertisements tailored to the mobile or connected device without making changes to their existing publishing, hosting, trafficking, or reporting platforms. Its web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same ease and functionality as when they are served to web browsers.
“A sweeping change in consumer behavior is driving a migration of media consumption from the PC to a wider variety of Internet-connected and mobile devices. Today, the distribution and monetization of content on these devices is complex and difficult to implement in a scalable fashion. The combination of Limelight Networks’ distributed computing and delivery platform with Kiptronic’s device-targeting and dynamic ad insertion technologies will allow us to provide the world’s largest media and entertainment companies a streamlined and scalable solution to this problem,” Jeff Lunsford, chairman and chief executive officer, Limelight Networks, said in a statement.
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