In-game ads attracting brands
ADOTAS — A review of the in-game advertising industry and of digital planners from GroupM’s global agency network shows that audience media habits and the unique advantages of dynamic in-game advertising will drive spending to over $1 billion in 2014.
As a proportion of global online ad spending on digital advertising, according to media analyst Screen Digest in its report, In-Game Advertising: Market Assessment and Forecasts to 2014, dynamic in-game ads will account for around one and a half percent of annual spending in 2014.
According to Screen Digest, the format has scalability, accountability, high levels of audience engagement, positive brand associations in often highly-prized games media and the opportunity to communicate with demographic groups that are proving increasingly hard to reach via other media. Senior Analyst for Advertising, Vincent Letang writes that dynamic in-game advertising offers brands the same accountability as other digital platforms but in a more controlled environment than social display media and through a more standardized value chain than mobile advertising.
Like online video pre-rolls, in-game advertising fills a gap in online branding, bringing familiar formats such as virtual billboards and TV ads into the gaming experience, he writes.
Reader Comments.
What are some of the trackable events you’ve seen with in-game advertising?
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- What’s So Creepy About Retargeting? September 3rd 2010 ADOTAS – A recent article in The New York [...] more »
- Facebook Tests New Stalking Solution September 3rd 2010 ADOTAS – Why do I have The Police’s “Every Breath [...] more »
- Marchex Mines Calls for Analytics September 3rd 2010 ADOTAS – I met Brent Turner, executive vice president of [...] more »
- LookSmart Probes Search Marketers’ Minds September 3rd 2010 ADOTAS – What goes on in the mind of the [...] more »
- Ping a Threat to Other Social Networks? September 2nd 2010 ADOTAS – The 80s had Madonna, the 90s also had [...] more »
- Twitter Swears OAuth for User Safety, Expands Link Shortener September 2nd 2010 ADOTAS – Chatting yesterday with Arnie Gullov-Singh — CEO of [...] more »
- AOL Renews Its Google Vows September 2nd 2010 ADOTAS – Bing came a-courtin’, but AOL decided it was [...] more »
Features
- Critical Websites as Public Utilities, Part 1 September 3rd 2010
- Your Ad Where? September 2nd 2010
- Mobile Is Still About Reach September 1st 2010
- Publisher Blueprints, Part 2: Brainstorming & Accelerating Failure August 31st 2010
- Publisher Blueprints, Part 1: Pre-Defining Success August 30th 2010
Spotlight
Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...
Reader Favorites
Classifieds
- Digital Strategist
- Marketing Positions Available At Snackable Media!
- Marketing Positions Available At Snackable Media!
- Interactive Media - Assistant Manager
- SEM Manager
Recent Comments
- Wesley: How do you spell 'anal retentive'?
- Miggy420: Good article, thanks for the comments I peeed a little laughing.
- Mike Hunt: Gavin Dunaway Must be high while writing this. This is less than high school level
- Russell Glass: Gavin, spot on... Every day, Amazon is serving users a phenomenal user experience by
