http://www.adotas.com/2009/05/google-trademark-process-shifting-burden-to-brand-owners/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/05/google-trademark-process-shifting-burden-to-brand-owners/#comment-763828 R.J. Lewis Wed, 20 May 2009 23:11:52 +0000 http://www.adotas.com/2009/05/google-trademark-process-shifting-burden-to-brand-owners/#comment-763828 This raises once again the frequently heard question of "who really owns a brand anyway?". Increasingly it's not the company that holds the copyright, but the customer, the consumer, and now their reseller partners... This raises once again the frequently heard question of “who really owns a brand anyway?”. Increasingly it’s not the company that holds the copyright, but the customer, the consumer, and now their reseller partners…

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