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Google too big of a target not to go after?*

Written on
May 11, 2009 
Author
Edward Barrera  |
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Google too big of a target not to go after?*

googlesucks_small.jpgADOTAS – Despite (or better yet because of) an analyst’s prediction that Google will be worth $200 billion in a year, whoever does public relations  should tell Eric Schmidt to shut up.

Google dominates in search, is branching out into browsers, mobile and publishing and has a major hold in online advertising. All of which makes a nice fat target for DOJ lawyers and lawmakers who want to look as if they want to help the little guy. Investigators are reviewing the relationship between Apple and Google and the search giant’s publishing agreement. While Google might have taken Microsoft’s antitrust lessons to heart, with its ever growing relationships with Democrats, politics is an unstable game. Today’s friend is tomorrow’s enemy.

While Schmidt says he has no plans to leave Apple’s board, regulators are circling. It could be, as James Stewart wrote in The Wall Street Journal:

“Google’s continued gains in market share bear out my contention that Google is that rare breed: the natural monopoly. By natural, I also mean lawful, since the monopoly derives from Google’s skill and qualities inherent in the business, not from anticompetitive behavior.”

Rare breeds are rare for a reason. Google apparently knew there could be problems with the board appointments and did it anyway. Hubris can be a fatal flaw. And with regulators looking at it’s publishing deals, and competitors fanning the flames, there is no shortage of places for someone looking to make a name for himself and slaying the giant.

*Below is an anti-Google marked-up presentation of documents that Google is showing around Washington D.C. in its effort to ease lawmaker concerns. (SIA)

Anonymous Analysis of Google Charm Offensive

Publish at Scribd or explore others: Internet & Technolog Research privacy antitrust





Reader Comments.

your Kitara Media Online Advertising Specialist ads are so obtrusive and in your face I’m unable to read the article. If these guys are self professed online ad experts I’m selling their stock short (if they’re public).

Totally obnoxious banners…I’d never consider this company unless I wanted a cheap stomach pump.

Sorry never got to the story…

Posted by russ | 7:34 pm on May 8, 2009.

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