Comments on: FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Alex Ellis http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-766551 Alex Ellis Fri, 29 May 2009 22:17:23 +0000 http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-766551 I completely agree that consumer trust is essential for the growth and well-being of the online community, which is why all websites should be taking the necessary measures to ensure consumer privacy. Online businesses and websites need to update their privacy policy so that consumers understand where their personal information is going and how it’s going to be used. It is scary to think that over fifty percent of small business owners don’t even have a privacy policy on their website and nearly one-third simply cut and paste their privacy policies from somewhere else (TRUSTe study). Beyond being disconcerting for consumers, not having an accurate privacy policy is bad for businesses, as they can lose consumer trust and be held legally responsible for violating consumer privacy, as we saw with NebuAd. In order to help online business be compliant with privacy standards and enhance their brand trust and legitimacy, TRUSTe has developed a service that helps companies create simple and efficient privacy policies and practices. TRUSTe.org I completely agree that consumer trust is essential for the growth and well-being of the online community, which is why all websites should be taking the necessary measures to ensure consumer privacy. Online businesses and websites need to update their privacy policy so that consumers understand where their personal information is going and how it’s going to be used. It is scary to think that over fifty percent of small business owners don’t even have a privacy policy on their website and nearly one-third simply cut and paste their privacy policies from somewhere else (TRUSTe study). Beyond being disconcerting for consumers, not having an accurate privacy policy is bad for businesses, as they can lose consumer trust and be held legally responsible for violating consumer privacy, as we saw with NebuAd. In order to help online business be compliant with privacy standards and enhance their brand trust and legitimacy, TRUSTe has developed a service that helps companies create simple and efficient privacy policies and practices. TRUSTe.org

]]> By: Layne Salter http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763196 Layne Salter Mon, 18 May 2009 22:07:08 +0000 http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763196 I'm glad your article calls much needed attention to the current government regulatory temperature. There are even further ramifications of the FTC Self-Regulatory Guidelines than your shortened version points out. For instance, in #3, advertisers are not only required to advise customers of changes in the privacy policy, but "If it wants to make a ‘material’ change in how the data is used, it must obtain ‘affirmative express consent’ from the affected customers." And since most BT takes place at a third party level, like a Network, the ability to regulate significant changes in a privacy policy (like obtaining affirmative express consent for BT) is practically non-existent for the advertiser or the network. I’m glad your article calls much needed attention to the current government regulatory temperature. There are even further ramifications of the FTC Self-Regulatory Guidelines than your shortened version points out. For instance, in #3, advertisers are not only required to advise customers of changes in the privacy policy, but “If it wants to make a ‘material’ change in how the data is used, it must obtain ‘affirmative express consent’ from the affected customers.” And since most BT takes place at a third party level, like a Network, the ability to regulate significant changes in a privacy policy (like obtaining affirmative express consent for BT) is practically non-existent for the advertiser or the network.

]]> By: Marissa Louie http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763164 Marissa Louie Mon, 18 May 2009 20:45:11 +0000 http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763164 "web strategy", I'll ask him your questions this afternoon. Stay tuned. Thanks, Marissa “web strategy”,

I’ll ask him your questions this afternoon. Stay tuned.

Thanks,
Marissa

]]> By: Marissa Louie http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763163 Marissa Louie Mon, 18 May 2009 20:43:21 +0000 http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763163 "web strategy", Charles Harwood will be providing additional information to me this afternoon, so that our readers can be further informed on the FTC's perspective of behavioral advertising. I'll ask him your questions. Stay tuned. Thanks, Marissa “web strategy”,

Charles Harwood will be providing additional information to me this afternoon, so that our readers can be further informed on the FTC’s perspective of behavioral advertising. I’ll ask him your questions. Stay tuned.

Thanks,
Marissa

]]> By: web strategy http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763112 web strategy Mon, 18 May 2009 17:32:56 +0000 http://www.adotas.com/2009/05/ftc-watching-targeting-at-google-yahoo-facebook-and-the-network-advertising-initiative/#comment-763112 do users read privacy policies? what % even read them? More importantly what % believe them? do users read privacy policies? what % even read them? More importantly what % believe them?

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