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BlogHer raises $7 million

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May 13, 2009 

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Edward Barrera  |

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BlogHer raises $7 million

ADOTAS — The female-centric blog network secured $7 Million in a third round.

According to AllThingsD, Azure Capital, joined by existing investors Venrock and Peacock Equity, an NBC Universal fund, were part of the round. CEO Lisa Stone said the money will go toward improving tools offered to its 2,500 bloggers as well as investing in research and ad technology.

BlogHerAds is intensively geared towards female bloggers and advertiser who want to reach the female demographic. According to a survey conducted by BlogHer during their BlogHerAds test release, more than 90% of the readers reached by the network are female. BlogHerAds participants have the option to refuse ads by certain advertisers.

BlogHer has so far raised $15.5 million and the BlogHer Network reaches more than 14 million unique visitors a month.

Tags: BlogHer, blogs, female-bloggers, female-demographics, fnance and internet-advertising

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