AOL spinning off into oblivion

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aol_small.jpgADOTAS — The once sterling brand online name has now been tossed overboard by Time Warner.

AOL still has value, and maybe Tim Armstrong can revive the company. Earlier reports put AOL worth at about $2.4 billion as a stand-alone company. AOL assets include its dial-up Internet access business, which is still worth about $1 billion a year, as well as an online ad network called Platform A, a variety of sites like MapQuest and TMZ, and a social-networking business that includes AOL Instant Messenger.

According to Kara Swisher, Armstrong is set to make massive changes to the structure of AOL. That includes keeping the access business and putting many of the companies it has recently acquired–including its pricey Bebo social networking site–in a separate ventures unit, which will try to attract outside investment.

2 COMMENTS

  1. So interesting….what a difference 10 years makes…someone needs to write a book documenting AOL in our culture, if they haven’t already (I don’t think so?!)

    Thanks Edward….

  2. Stealing Time by Alec Klein is a great book about the Time Warner – AOL deal. Reading it now with today’s perspective not only is a great business case in itself, but provides some good background as we all see how AOL emerges in the next couple years.

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