Affiliate Success: Trends, Trust, and Transparency
ADOTAS — More and more networks are following suit and setting specific campaigns to “select” or “private” within their publisher interface, which may be confusing to some affiliates.
The idea is not to defer an affiliate from promoting certain offers, but should be viewed as a wonderful opportunity to begin building a solid relationship with the network, and more specifically, the affiliate managers.
When an affiliate takes that extra step of contacting their account representative, the line of communication is instantly open, which is the first step in building a long lasting, mutually beneficial, relationship between the affiliate and their AM. When an affiliate manager opens a hidden campaign for one of their affiliates, it means they trust them in terms of the quality of traffic they can provide. By letting only the best publishers market an offer, AM’s are ensuring that their traffic is mixed in with other high quality traffic, thus adding to the longevity and profitability of the campaign.
Trust is a huge factor for any Network- Affiliate relationship. If an affiliate does not trust their affiliate manager, what’s the point of working with them? Trust has to be present in order for both parties to succeed. That being said, with trust comes ease and flow of information. Keep in mind, if a pub isn’t working closely with their affiliate manager, then it is very possible that there are killer campaigns the affiliate has never even seen or heard of. On the flip side, it also means there are traffic channels the manager is unaware of.
Sharing marketing methods such as mailing habits, landing pages, traffic sources etc, allows AMs to uncover the best way to assist publishers to reach their full potential. Since an affiliate manager’s success is directly related to their affiliate’s success, why wouldn’t an affiliate manager want their publisher to gross the highest revenue?
Full transparency between affiliates and affiliate managers requires both parties to share insight into the top converting campaigns, statistics, and marketing methods. The reward for a trust-based relationship will directly increase revenue. Other perks include the ability for a super exclusive landing page to be built out for individual publishers, as well as increased payouts. Remember, this relationship is a partnership and having this kind of transparency can really help skyrocket an ordinary affiliate into a Super Affiliate.
When it comes to change and new trends, it is important for all parties to embrace it and work with the new process,while striving to attain goals. While establishing trust between a network and an affiliate may take time, trust is required for the foundation of a successful partnership. Additionally, while trust is crucial for development, it is ultimately necessary for affiliates to be completely transparent with their manager in order to accomplish the highest level of success.
Reader Comments.
yahn
Thanks for the article Ashlee. I am constantly researching offers for exclusive placement in our Daily Dollar Newsletter (www.dailydollarnewsletter.com) which we email to our payday loan customers and have noticed more offers being labeled as “select”, etc, but the feedback I have rec’d is that it’s more the prevent fraud from the click crooks out there.
Great article but how does this in any way help those of us that are just starting out in affiliate marketing
Thanks Larry
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