Adify releases public API
ADOTAS — The vertical ad network management company has released public APIs to allow Network Builder customers and third-party vendors to extend online advertising across any number of the 12,000 publishers on the Network Builder.
The Adify Amplified partner program’s initial members include Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions. The open infrastructure allows companies to deliver content sponsorships, video, display and rich media advertising to the unique specifications of each Network Builder.
The Network Builder provides Global 100 Media Companies, entrepreneurs, advertisers and quality independent publishers the tools and services to create vertical ad networks that reach highly engaged audiences, and its Adify Media delivers opt-in supplemental media revenues for Adify Network Builder customers to maximize the value they generate from online advertising.
The cable company Cox acquired Adify for $300 million last year.
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