Yes We Ca: Going Viral in a Social Marketing World! 

Date: 4/27/09 – 1 pm


Location: Baruch College’s Newman Library, 151 East 25th St. Rm. 750, New York, NY


Cost: Free




Acknowledged leaders in the viral marketing community – Peter Himler, Howard Greenstein, John C Havens, Steve Rubel, and Ken Zamkow – will be featured panelists at the Baruch College MarkLab’s conference – “Yes We Can: Going Viral in a Social Marketing World” – taking place on Monday, April 27, 2009.


Viral marketing has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential.


These panelists and others will talk to Baruch students, alumni, and marketing, public relations and advertising professionals about the ramifications of this new social dynamic that has redefined the art of networking.


The conference, to be held in Baruch College’s Newman Library at 151 East 25th Street (Room 750) from 1 p.m. to 3 p.m. on Monday, April 27, is being hosted by the school’s MarkLab, where the academic disciplines of marketing merges with professional marketing resources. Under the guidance of Professor David Luna, the Lab is a faculty-directed, student-run resource center that supports learning in the areas of advertising, public relations, marketing, viral marketing, corporate branding, web and graphic design and marketing research.





Peter Himler is founder and principal of Flatiron Communications, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP’s Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson. Peter is president of the Publicity Club of New York. He is involved with the Center for Communication,, and the Museum of Television & Radio. In 2005, PR News named Peter its PR Professional/Media Relations Executive of the Year. Peter’s blog, The Flack recently was awarded a 2006 PR News Platinum Award as the year’s “Best Blog.”


Howard Greenstein is a social media strategist and evangelist, and President of the Harbrooke Group, specializing in helping companies communicate with their customers and constituents using the latest web technologies. His years of experience in the technology world, combined with his background as a coach helps him bridge the gap between business needs and technology requirements, allowing him to facilitate difficult business conversations and focus on the required results of any project. He was the co-founder and acting CEO of the Social Media Club, which brings together media and communications professionals with technologists and entrepreneurs for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.


John C. Havens is Director Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC, a social media “unconference” that attracted 850 participants and one hundred speakers last April to New York City. He is a founding member of the Association for Downloadable Media, a member of the Online News Association and was the inaugural Guide to Podcasting At


Steve Rubel, a digital marketer with over 15 years experience, serves as Senior Vice President of Insights for Edelman Digital, a division of Edelman – the world’s largest independent PR firm. Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs. He also explores these topics on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital. In addition, Steve is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including The Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysON/Technorati Open Media 100 and the CNET Blog 100.


Ken Zamkow consults digital media startups and ecommerce sites on the topics of product strategy, user experience, online marketing, web analytics, and SEO. His recent clients include Flixwagon – a mobile video broadcasting provider, – simple & private online sharing platform, and ECommerce Partners – an interactive marketing agency. Prior, Ken was the Director of Product Development at Business Wire – A Berkshire Hathaway Company, where he led the launch of online video and social media products. Still prior he developed Video on Demand products at Cox Communications, and co-founded the web solutions firm i-Sites Interactive Media. He discusses media and technology on his blog Ken holds an MBA from Darden Business School at the University of Virginia. He is frequently invited to speak about digital media at New York schools like Columbia Business School, Baruch College, and Fordham University.


The moderator of the event is Les Blatt who comes to social media and the online world with the perspective of a veteran journalist. He spent more than 30 years with ABC News as a producer, editor and writer, including a dozen years as Editorial Producer of World News Tonight with Peter Jennings. He helped ABC News make its transition to the online world as one of the founding Senior Producers of After ABC, he became Managing Editor of, which was a pioneer in creating an online newsroom to help communicators reach out to journalists. He also served as the Multimedia Manager for Business Wire, working to teach PR professionals the skills they need to help make the transition to a digital world. Currently, he blogs about journalism, PR and communications and also produces a weekly podcast and blog about classic mystery stories.


For additional information please contact Professor Michael Lissauer, director of Park Bench Marketing Group, at or 516-732-0547. 


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