ADOTAS — The online ad network introduced a new ad unit, named Twig, designed to optimize advertising on long web pages, such as blogs and other social sites where comments and content increase page length.
Twig stretches the full width of the browser window and is an ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement model, ensuring advertisers only pay when a user engages with the ad.
“Twig addresses a key challenge in the online media environment—ads that aren’t in frame long enough to drive user engagement,” said Troy Young, CMO of VideoEgg. “By offering a unit that’s always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content.”
Over the next several weeks, VideoEgg will be rolling out Twig across more than 1,000 blogs and sites in key advertising and publishing categories, including:
Twig is a new addition to VideoEgg’s expanding Publisher Toolkit. The Toolkit gives publishers more flexibility around how they integrate AdFrames ads with their site content to maximize ad effectiveness and revenue. Publishers can then decide which AdFrames ad units best suit their environment and deliver attention to brand advertisers.