TubeMogul lands $3 Million in funding
ADOTAS — While video aggregators are getting squeezed, companies working on tracking video still seem to be doing well.
TubeMogul, an online video distribution and analytics service, has scored $3 million in Series A funding from Trinity Ventures. The funding will be used to fast-forward growth of its video distribution platform and accelerate standardization of its online video analytics. The company has raised a total of $5.2 million.
According to the company, TubeMogul is on track to be cash-flow positive by the fourth quarter of 2009. “Since the company’s founding, TubeMogul has hit every single one of its revenue targets, and this one should be no different,” Dave Toth, co-founder of NetRatings and a TubeMogul board member and early investor, said in a statement.
Founded in 2006, TubeMogul provides online video producers, advertisers and the online video industry with publishing tools and insightful, easy to interpret analytics.
TubeMogul’s Universal Upload service is used by publishers to upload their content to one or all of the major video sharing sites and social networking sites in one shot. Video publishers then use the company’s aggregated analytics to understand when, where and how often their videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with advertisers, colleagues or friends.
For sites that host their own video, TubeMogul’s InPlay technology provides real-time viewership metrics such as audience geography, engagement, and attention span, as well as site performance and what sites and search terms are referring traffic.
Reader Comments.
Signed up a week ago, these guys are players, and flying under the radar. Great article.
Signed up with Tubemogul a few weeks ago, and I’m very pleased. Great technology and fulfills a need for users that are growing. Should be fun to watch these guys grown and evolve. Great post.
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