TouchCommerce raises funding

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tracking_small.jpgADOTAS — As we noted before, while others might be getting squeezed, analytic services are still getting attention.

TouchCommerce has raised $10 million in a financing led by new investor Sierra Ventures. The existing institutional investors Emergence Capital, Hudson Ventures, Dolphin Equity and Partech International participated in the financing as well.

The company, which provides analytics to commerce sites, helps identify the visitors most likely to make purchases and then arranging for sales agents to target them via instant messaging, works primarily with cable, satellite, financial and retail companies. Client programs are built on a real time customer analytics and live interaction technology platform tightly aligned with optimization services that enable online sales and care agents to deliver a targeted and personalized online experience on a pay-for-performance basis.

Since 1999, TouchCommerce has expanded from Agoura Hills, California headquarters to markets across the globe.

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