The Rubicon Project captures funding and revenue
ADOTAS — The ad network optimization company has added $13 million in venture funding, bringing its total financial investments to $33 million.
The round includes an additional $5 million in venture funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia, according to a company news release. Silicon Valley Bank provided $8 million in venture debt. The additional capital will fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion.
In the first quarter of 2009, the company said that despite the economy and typical first quarter ad spend slowdown, it had 150 percent revenue growth over the fourth quarter of 2008.
The company’s clients include publishers such as Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings and optimizes more than 40 billion ads each month across hundreds of demand sources. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet.
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