Publishers to ad networks: Show me the money
ADOTAS — As content providers scramble for every penny they can find, it was inevitable that they would start banding together to find content that is being reused and monetized without compensation.
Hence, the Fair Syndication Consortium. According to Techcrunch, it is a group of publishers, including Reuters, the Magazine Publishers of America, and Politico, and the brainchild of Attributor, which tracks the reuse of text and images across the web for many of these same publishers.
The consortium wants a share of ad revenue made on full copies of their content, wherever it appears and without hampering people from consuming content wherever they want. This requires the cooperation of the reusing party to pay via the ad networks when serving ads against content. This new revenue stream would augment existing licensing and royalty syndication models and enable publishers of all sizes to syndicate their content.
“What we are saying is maybe there is a middle ground,” Attributor CEO Jim Pitkow told the WSJ. “If people are taking full copies of your content—why don’t you take a revenue share?”
While there are thousands of blogs using full content and hundreds of ad networks serving them, the consortium really only wants to negotiate directly with the big three ad networks, DoubleClick, (45 percent), Google’s AdSense, (24 percent) and Yahoo, (25 percent) that serve 94 percent of the market.
Now who decides fair use and other questions is unclear. But publishers are heading this way anyway. Because, TechCrunch says that the loss ad revenue from spam blogs and content scraping sites could be between $13 million and $51 million per year.
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Reader Comments.
Amen
Content replication is pain for searchers too when you have to wade thru the same junk to find what you want.
Rod Cook
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