Comments on: Mpire’s AdXpose helps ad networks, publishers, advertisers http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Anthony Hamberg http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755777 Anthony Hamberg Wed, 22 Apr 2009 20:58:25 +0000 http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755777 Yes yes I know, typo - it's meant to be colleagues. Yes yes I know, typo – it’s meant to be colleagues.

]]> By: Anthony Hamberg http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755772 Anthony Hamberg Wed, 22 Apr 2009 20:49:14 +0000 http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755772 Interesting. I've been discussing this idea with colleges for some time. The general consensus was that while great for advertisers, the networks and some publishers would fight it tooth and nail as wide scale adoption of this tech would severely cut into their inventory / revenues. Some stats show 75% of 'targeted' ad buy impressions are wasted. If you consider this approach for a moment it makes more sense to optimize what we are doing instead of obsessing over the elusive silver bullet technology solution to create the perfectly effective ad unit and delivery system. By simply getting ads to where they are meant to be instead of wasting 3/4 of them you can improve performance 3 or 4 fold. Yeah, let's do that. I'm rooting for Mpire. Interesting. I’ve been discussing this idea with colleges for some time. The general consensus was that while great for advertisers, the networks and some publishers would fight it tooth and nail as wide scale adoption of this tech would severely cut into their inventory / revenues. Some stats show 75% of ‘targeted’ ad buy impressions are wasted.
If you consider this approach for a moment it makes more sense to optimize what we are doing instead of obsessing over the elusive silver bullet technology solution to create the perfectly effective ad unit and delivery system. By simply getting ads to where they are meant to be instead of wasting 3/4 of them you can improve performance 3 or 4 fold.
Yeah, let’s do that. I’m rooting for Mpire.

]]> By: TF http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755767 TF Wed, 22 Apr 2009 20:29:45 +0000 http://www.adotas.com/2009/04/mpires-adxpose-helps-ad-networks-publishers-advertisers/#comment-755767 Congrats Mpire! Clayton Christensen would be proud, a true market disruption evidenced by passing his litmus test: 1)Does the innovation target customers who in the past haven't been able to "do it themselves" for lack of money or skills? YES. 2)Is the innovation aimed at customers who will welcome a simple product? YES. 3)Will the innovation help customers do more easily and effectively what they are already trying to do? YES I can see the line forming already to get in on the private beta. Where do I sign? Congrats Mpire! Clayton Christensen would be proud, a true market disruption evidenced by passing his litmus test:

1)Does the innovation target customers who in the past haven’t been able to “do it themselves” for lack of money or skills? YES.

2)Is the innovation aimed at customers who will welcome a simple product? YES.

3)Will the innovation help customers do more easily and effectively what they are already trying to do? YES

I can see the line forming already to get in on the private beta. Where do I sign?

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