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Microsoft spending $100 Million on ‘search marketing’

Written on: Apr 2, 2009
Author: Edward Barrera |
: Share; Microsoft spending $100 Million on ‘search marketing’

ADOTAS — So the web giant’s answer to stop the increasingly dominant superpower Google is not kill’em with a superior product but put a better bow on it.

According to AdAge, JWT, part of WPP, will begin an estimated $80 million to $100 million ad campaign push for Kumo, Live Search, or whatever Microsoft calls it. (How about just calling it Microsoft Search?). Microsoft spent $361 million in the US last year for brand advertising covering various products.

While everyone wants more competitors in the space, Microsoft search engine’s market share has declined almost 15 percent from February 2008 to February 2009, when it captured 8.2 percent of searches. Google grew its share 7 percent to 63.3%, and Yahoo grew and had a 20.6 percent share.

AdAge says the campaign will be the forthcoming campaign will reimagine the search engine that ups the game by yielding fewer but more-focused results. I’m not particularly overwhelmed here.

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Tags: Google, Internet-marketing, marketing, microsoft, search and Yahoo

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