Hiring, promotions, location and partnerships
ADOTAS — NetShelter Technology Media, Teracent Corporation, Catalyst:SF, Organic hiring, promotions and partnership announcements.
NetShelter Technology Media:
Michele Sweeney was hired to the newly created position of Chief Sales and Marketing Officer. She will be based in NetShelter’s San Francisco office and oversee all aspects of company’s sales, marketing and client services operations reporting to Peyman Nilforoush, NetShelter’s Co-Founder and CEO.
Ms. Sweeney comes to NetShelter from Nimblefish Technologies in San Francisco where she was the Executive Vice President of Marketing Solutions managing sales to Fortune 500 companies and ad agencies who were looking to improve their relationship marketing programs. Clients included AT&T, Nike, and Best Buy among others. She hired and trained new sales staff and developed market position, presentations and go to market strategy for all products while working closely with Account Management to ensure client satisfaction and sales growth in Nimblefish’s client base. Under her leadership sales revenue grew 300 percent to $35mm and included new client additions such as Sears, Nike, and Marriott.
Prior to Nimblefish Ms. Sweeney served as Vice President, Business Strategy at interactive agency Kadium in San Francisco where she created strategies for such world-class brands as Genentech, Adobe, and, Sony leverage interactive marketing to create sales growth and engage customers. Prior to Kadium, Ms. Sweeney was Managing Director of CMP Media’s Games Group and entertainment division and Vice President of Business Development at the B2B portal SmartAge. She also spent 15 years at Ziff-Davis Publishing, where she worked in various senior management roles across PC Week, Family PC, and Corporate Computing. Ms. Sweeney was also with Chilmark Group in San Francisco where was she was a Principal helping venture-backed online companies in go to market strategy and sales department infrastructure.
Teracent Corporation:
Chip Scovic has been hired as vice president of sales. In this role, he is responsible for the development of Teracent’s advertiser and agency partnerships, bringing a decade of expertise in the digital media sales field to driving the company’s revenue goals.
Scovic is based at the company’s San Mateo headquarters and will report to SVP of sales and marketing Chip Hall.
Scovic comes to Teracent from Yahoo!, where he led several technology solutions sales teams and was instrumental in launching the flagship Smart Ads program. Previously, Scovic spent five years at DoubleClick where he oversaw sales of marketing automation and data management solutions, including ad serving, email, site analytics and campaign management, for a diverse set of Fortune 500 customers
Catalyst:SF:
Has been named the digital agency of record for San Francisco-based Del Monte Foods. Catalyst:SF will manage the digital strategy and digital-media planning and buying for all Del Monte Foods brand
Organic:
Kimberly-Clark Corporation has chosen Organic as its digital AOR to lead several key initiatives. Through this partnership, Organic will help Kimberly-Clark develop exceptional experiences for their customers that inspire belief, influence decisions, motivate them to engage and share and promote the values and services of Kimberly-Clark.
Separately, Intel has selected Organic to support its online global and retail content syndication efforts. Organic is translating online content and syndicating it to 28 countries in 16 languages. Through this partnership, Organic will help Intel’s retailers and OEMs up-sell and target customers at the point of consideration.
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