Google bans *AdSense publishers for not updating privacy policies?

Inplace #2

googlesucks_small.jpgADOTAS — As Google moved into behavorial targeting and third-party technology, it let publishers know each time that privacy policies needed to be updated.

And as of April 8, it required AdSense* users to review and make any necessary changes and that privacy policies would need to reflect the use of interest-based advertising it debuted. I imagined many publishers, if not most, would have updated their policies, but that might not be the case.

In a very small, informal  poll at Search Engine Roundtable, more than 70 percent (as of Monday morning) said they had not updated their policies after Google’s request. The result of not updating? Google might be banning publishers for not updating policies.

While this thread is unclear, the commentor seems to be confused, unhealthy or just lazy,  there seems to be a growing number of account bans, according to the Roundtable.  I’m surprised that even with a small sampling, so many publishers haven’t updated their privacy policies. I guess until they take a hit in the wallet, some will continue to ignore fixing what appears to be a minor issue.

* To be clearer, this deals with AdSense accounts.

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