Google bans *AdSense publishers for not updating privacy policies?


googlesucks_small.jpgADOTAS — As Google moved into behavorial targeting and third-party technology, it let publishers know each time that privacy policies needed to be updated.

And as of April 8, it required AdSense* users to review and make any necessary changes and that privacy policies would need to reflect the use of interest-based advertising it debuted. I imagined many publishers, if not most, would have updated their policies, but that might not be the case.

In a very small, informal  poll at Search Engine Roundtable, more than 70 percent (as of Monday morning) said they had not updated their policies after Google’s request. The result of not updating? Google might be banning publishers for not updating policies.

While this thread is unclear, the commentor seems to be confused, unhealthy or just lazy,  there seems to be a growing number of account bans, according to the Roundtable.  I’m surprised that even with a small sampling, so many publishers haven’t updated their privacy policies. I guess until they take a hit in the wallet, some will continue to ignore fixing what appears to be a minor issue.

* To be clearer, this deals with AdSense accounts.

— Express your opinion, comment below.


  1. I’m not 100% sure, but I thought the only consequence of not updating your privacy policy is that Google won’t show interest-based ads on that site, potentially reducing your ad revenue from what it could be.

  2. In addition to making it more difficult for publishers to serve ads, Google’s also continuing to grow their margin and reduce payouts to AdSense publishers. It seems like they’re continuing to make it difficult for smaller publishers to monetize their sites. A great alternative is – a new platform for small publishers without the privacy policy ban.

  3. As a publisher using google ads the action I have taken is prefer non-google advertising. In the last several months I have successfully replaced 50% of my advertising revenue that used to be from google with other advertising networks. That’s over one million unique visitors per month now.

    In the past we used to respect google, now it seems they have simply turned into yet another … and therefore we are now treating them as such. Would love to see more articles focused on how publishers can un-google themselves.


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