DoubleClick Network Builder, managing your own ad network
ADOTAS — Google’s Network Builder now allows publishers to build and manage networks of partner sites.
The initiative was introduced more than a year ago to help overcome an audience fragmentation facing many publishers with the explosion of social media and video. In beta since October 2008, DoubleClick Network Builder has been working with a small number of publishers and networks, including Real Girls Media and InvestingChannel. According to the company, these publishers realized a number of immediate benefits including significant improvements in the efficiency and accuracy of their network operations, enabling more rapid growth.
DoubleClick Network Builder integrates with core ad systems, this streamlines and enhances key sales and operations tasks including inventory packaging, forecasting, reporting, and trafficking. Publishers also benefit from reliability, scalability, and service. It also has intuitive partner management, automated tag generation, simplified network inventory setup, and extensive controls for revenue adjustments. It is now available to all publishers using the DART for Publishers ad serving platform.
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