Collective Media secures $20 million
ADOTAS — The advertising network and technology provider says it has closed $20 million in growth equity financing with Accel Partners, in conjunction with iNovia Capital.
The company will utilize the new funds to further fuel organic growth, as well as to accelerate technology development, expand internationally and explore acquisitions, according to a press release. Since its launch in 2005, Collective Media has helped Fortune 1000 brand advertisers extend their reach and target audiences with technology products designed to offer advanced audience targeting, ad network management and analytics.
According to the firm, Collective Media experienced a revenue increase of over 200 percent and an EBITDA increase of 333 percent for year-end 2008 over year-end 2007.
Collective Media helps advertisers, publishers and agencies develop and execute ad network strategies through technology, targeting, distribution and analytics. From advanced semantic technology and proprietary ad effectiveness reporting, Collective Media fully evaluates the efficacy of an ad well beyond just impressions and clicks – including engagement metrics for all ad units. The company’s current client list comprises nearly 300 brand name advertisers and over 250 premium publishers, served from seven offices in the United States.
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