Buddy Media launches Builder for app advertising
ADOTAS — App-vertisements might eventually prove to be the answer in monetizing social networks, using an engaged, linked audience to not only interact with brands in a fun way but also pass it on to their friends.
That’s why Buddy Media is in the space, and why it launched Builder. Built to respond to the growing demand for app-vertisements, the Builder is a social media development platform that allows brands to standardize and rapidly deploy applications throughout different social networks.
According to the company, crosss platform engagement means that social networkers can interact with their friends not just on one social network, such as MySpace, but anywhere in the social media world. For example, a social networker using a branded application on Facebook will now be able to monitor their MySpace friends’ gaming progress on that same branded application—without leaving Facebook. Brands will now be capable of engaging audience wherever they exist.
Buddy Media’as app-vertisements can be simultaneously launched, and changed on Facebook, MySpace, and Facebook Connect. They also have enhanced tracking, with social networking gestures easier tracked and monitored across platforms, and with automatic adjustments for social platform changes, if any social platform makes a change, Buddy Media will make the update on Builder once and the change will be rolled out automatically to all deployed branded applications.
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Reader Comments.
Buddy Media are the only ones with anything like this. Should be interesting to watch them grow and than see who snatches them up.
All the major app development groups are already doing this… For example Zynga has been putting out quality products across multiple platforms for years now. And they actually have quality products, not just ads.
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