Brightkite and Limbo merge


marketing_small.jpgADOTAS — While Facebook and MySpace get most of the digital ink, smaller social networks are joining forces.

Limbo and Brightkite have merged to form a location-based social discovery service. The combined entity will have more than two million unique monthly users, award-winning products, strong advertising revenues and a highly experienced executive team. The company will keep the Brightkite brand, which has received good press.

“The Brightkite team has proven themselves to be masters of building a passionate and loyal community around their sleek mobile products,” Jonathon Linner, CEO of Brightkite and former CEO of Limbo, said in a statement. “We are convinced that together we can build the new features our members want, more quickly, on more platforms and in more markets.”

In January 2009, Nexit Ventures led a $9 million investment, with participation by all of Limbo’s previous investors, which included Azure Capital, Draper Fisher Jurvetson, and New Enterprise Associates.

The new Brightkite will process more than 50 million monthly SMS messages. It has partner and distribution relationships with Facebook, Apple and more than 25 mobile operators in North America and hundreds across the globe. Full, seamless product integration is expected to happen within weeks and, until then, users will continue to user Limbo and Brightkite as they have in the past.

The new Brightkite is headquartered in Burlingame, CA and has offices in Denver, CO and Helsinki, Finland. Brightkite has media sales staff in New York and Los Angeles.

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