AutoTrader unveils ad network Access


car1.jpgADOTAS — Even with a declining US auto industry, car companies still need to reach people who still want and need a car at a good price.

One player, AutoTrader, is aggressively marketing it. The automotive marketplace has launched Access, an ad network that allows advertisers to effectively and efficiently reach in-market car shoppers. With more than 15 million unique monthly visitors to as well as loyal audiences from auto-enthusiast and lifestyle sites, Access provides the opportunity to target shoppers by demographic, behavioral and geographic characteristics of interest to automotive advertisers. Access aggregates a portfolio of sites to give’s advertisers reach to car shoppers through one media buy across multiple publishers. Access network publishers include,,,,, and web sites of more than 40 local media properties owned by Cox Media Group and Cox Communications.’s advertising network is powered by Adify for Networks, a vertical ad network platform and service.


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