One player, AutoTrader, is aggressively marketing it. The automotive marketplace has launched AutoTrader.com Access, an ad network that allows advertisers to effectively and efficiently reach in-market car shoppers. With more than 15 million unique monthly visitors to AutoTrader.com as well as loyal audiences from auto-enthusiast and lifestyle sites, AutoTrader.com Access provides the opportunity to target shoppers by demographic, behavioral and geographic characteristics of interest to automotive advertisers.
AutoTrader.com Access aggregates a portfolio of sites to give AutoTrader.com’s advertisers reach to car shoppers through one media buy across multiple publishers. AutoTrader.com Access network publishers include AskPatty.com, NADAGuides.com, AutoMart.com, TopGear.com, Care2.com, Greencar.com and web sites of more than 40 local media properties owned by Cox Media Group and Cox Communications.
AutoTrader.com’s advertising network is powered by Adify for Networks, a vertical ad network platform and service.