ADOTAS — Adify has unveiled a transparent, brand-safe global ad network that gives advertisers private marketplaces for their campaigns.
Adify Media reaches across the vertical ad networks that use Adify Network Builder as well as several Cox media properties to give advertisers and media planners customized access to engaged, educated and affluent audiences. Adify Media has already created private marketplaces for top marketers such as Best Western Hotels, Eukanuba, Febreze, HP, Microsoft and Can-Am Spyder roadster.
Adify now offers two distinct and compliementary lines of business – Adify Network Builder and Adify Media. Adify Network Builder provides Global 100 Media Companies, entrepreneurs, advertisers and quality independent publishers the tools and services to create vertical ad networks that reach highly engaged audiences. while Adify Media delivers opt-in supplemental media revenues for Adify Network Builder customers to maximize the value they generate from online advertising.
The cable company Cox acquired Adify for $300 million last year. According to ComScore, vertical ad networks have increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.