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Yield Software unveils Yield Web Marketing Suite

Written on: Mar 31, 2009
Author: Edward Barrera |
: Share; Yield Software unveils Yield Web Marketing Suite

ADOTAS – The Internet software marketing provider now has tools that make it easier to manage comprehensive search marketing.

The Yield Web Marketing Suite combines and automates paid search, natural search and landing page optimization within a single, secure system. Developed with small and medium businesses in mind, the tools enable novice to advanced marketers to work with Google, Yahoo Search and Microsoft’s Live Search via a simple and user-friendly interface. There is also a 30-day trial to try the system out. You can get that here.

“Search marketing is the most effective way to attract new traffic and revenue, especially in such a tough economy when ad budgets are lean,” Matt Malden, co-founder and CEO of Yield Software, said in a statement. “We spent more than two years building a system that works day and night to help our customers optimize all their search marketing programs so they don’t have to — making the whole process much more efficient.”

The Yield Web Marketing Suite automates, simplifies and optimizes each of these Web marketing components within a single system. Features, which are fully integrated, include:

Paid Search – Enables pay-per-clickcampaign set-up for one, two or all three of the major search engines, including geo-targeting. Determines, establishes and constantly optimizes keyword bids to meet targeted outcomes within budget constraints. Optimizes bids and budget allocation based on traffic, conversion or conversion value.

Natural Search – Continually analyzes Web pages for conformance to search engine optimization best practices. Provides an easy-to-understand description of each best practice. Provides clear instructions for addressing and resolving any areas of improvement.

Customer Landing Pages – Enables the creation of multivariate landing page experiments using a simple visual interface to dynamically test different versions of each page. Provides easy step-by-step instruction for implementing experiments. Automatically displays the most successful versions of a landing page more frequently, optimizing conversion rates over time.

Reader Comments.

How does this software compare to Web CEO 8.0?

Posted by Tom King | 3:12 pm on March 31, 2009.

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