Visible Measures raises more financing

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video_advertising_small.jpgADOTAS — Visible Measures has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures.

The independent third-party measurement firm for Internet video publishers, advertisers has raised over $29 million in total financing to date, and the company says that the new financing will be used to accelerate its product development efforts, expand its customer relationships, and sustain expansion of its online video data coverage.

The company includes VisibleCampaign, which is used by advertisers and agencies to measure the true viral reach and audience engagement of digital video campaigns, and VisibleSuite, which gives video publishers and aggregators access to video audience behavior. Founder and CEO Brian Shin launched several startups, such as Medsite Inc. (now WebMD) and marketing-services company MSGi, which were later sold.

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