Comments on: Verticals find ad dollars http://www.adotas.com/2009/03/verticals-find-ad-dollars/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Brad http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-736896 Brad Wed, 11 Mar 2009 19:08:06 +0000 http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-736896 Right Street, wrong address. National advertisers and their agencies will need a few more years and a generational shift to move into channel targeted local inventory. Local web sites also need to make the effort to court national and agency media buys while weaning themselves off the easy cash of adsense. I don't see either of these happening in the near term. Maybe in a decade, with a strong aggregator and niche representation for a critical mass of local publishers. I think some industry consolidation may be needed before that happens. Brad kitaramedia.com Right Street, wrong address. National advertisers and their agencies will need a few more years and a generational shift to move into channel targeted local inventory. Local web sites also need to make the effort to court national and agency media buys while weaning themselves off the easy cash of adsense. I don’t see either of these happening in the near term. Maybe in a decade, with a strong aggregator and niche representation for a critical mass of local publishers. I think some industry consolidation may be needed before that happens.

Brad
kitaramedia.com

]]> By: R.J. Lewis http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-735031 R.J. Lewis Fri, 06 Mar 2009 22:21:13 +0000 http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-735031 Automotive and real estate aren't exactly doing that well. Neither is finance in case anyone's wondering... Health care however is still running reasonably strong. Hopefully President Obama won't destroy one of the last of the reasonably strong industries. Automotive and real estate aren’t exactly doing that well. Neither is finance in case anyone’s wondering…

Health care however is still running reasonably strong. Hopefully President Obama won’t destroy one of the last of the reasonably strong industries.

]]> By: Bob Gordon http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-734441 Bob Gordon Thu, 05 Mar 2009 21:09:27 +0000 http://www.adotas.com/2009/03/verticals-find-ad-dollars/#comment-734441 Hmmm a new verticle channel concept....The Auto Channel(R) has been on-line for over 13 years, and we are still trying to convince ad buyers and planners that inserting their clients advertising directly into and around 100% relevant content is not only a good idea, it is the right thing to do for their clients...unfortunately over the years we have found that most ad buyers and planners never seem to find the time or have an inclination to actually spend time more that a minute on-line to really see what a 1 million page deep site like The Auto Channel can offer their clients... So until Google Adsense came along we were struggling...now thanks to Google and Vibrant Media and others ad networks we can chuckle (instead of grit our teeth and curse) at the stupidity and arrogance of most so called professional advertising buyers...oh yeah the same guys who helped GM, Ford and Chrysler get to where they are today... By the way in 13 years we have NEVER picked up the phone and heard an ad agency type asking us to put a package together for their client a formerly big three auto maker…so much for your perfect world Hmmm a new verticle channel concept….The Auto Channel(R) has been on-line for over 13 years, and we are still trying to convince ad buyers and planners that inserting their clients advertising directly into and around 100% relevant content is not only a good idea, it is the right thing to do for their clients…unfortunately over the years we have found that most ad buyers and planners never seem to find the time or have an inclination to actually spend time more that a minute on-line to really see what a 1 million page deep site like The Auto Channel can offer their clients…

So until Google Adsense came along we were struggling…now thanks to Google and Vibrant Media and others ad networks we can chuckle (instead of grit our teeth and curse) at the stupidity and arrogance of most so called professional advertising buyers…oh yeah the same guys who helped GM, Ford and Chrysler get to where they are today…

By the way in 13 years we have NEVER picked up the phone and heard an ad agency type asking us to put a package together for their client a formerly big three auto maker…so much for your perfect world

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