ValueClick Media launches ActiveAds
ADOTAS – ValueClick Media has unveiled a new advertising unit that enables advertisers to tailor banner ad creative for each consumer.
ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.
“ActiveAds is extremely well suited for our clients who believe one ad does not fit all,” said Bill Todd, general manager of ValueClick Media, in a statement. “Too long have clients with a wide variety of products been forced to show the same content to all prospects, despite the wealth of data which can be used to improve performance by tailoring ad creative to each individual
consumer.”
ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information. It can also tailor an ad based on technical data such as a consumer`s geographic location, or contextually based on the category of the site they are currently visiting.
Moreover, clients can tailor creative based on an infinite number of products or anonymous customer attributes the advertiser supplies to ValueClick Media via XML.
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