Top 5 email marketing mistakes
ADOTAS — Email marketing might be old school, but it still works.
Yet people creating and paying for emails make simple mistakes and lose customers. Emailvision gives the top five boneheaded plays in email marketing and how to avoid them.
“In today’s economy, return on investment has never been more important as marketing spend is now analysed and questioned by senior stakeholders,” Nick Gold, UK managing director at Emailvision, told Netimperative. “Companies can’t afford to be making such simple mistakes and missing potential sales. The fundamental aims of any campaign should be high deliverability, targeted mailing, maximum click-through rates and basic personalisation – don’t let the email be the reason customers go elsewhere.”
At number five, trying too hard – designing an email as if it was a website, heavy use of flash or java script, which doesn’t show up properly in an email and can be complicate. Keep it simple and clean, allowing reader to click to company’s website.
At number four, ability to reply – adding the wrong return email address either by accident or on purpose to avoid filtering responses lands. Replies can provide valuable information from problems with the email to enquiries about the product. Create a dedicated inbox account.
Number three, missing information – need a comprehensive and segmented database. I’ve had this happen to me, ‘Dear xxx.’ Do you think I read it? (Actually, I did. You never know.) Even writing ‘Dear customer’ is preferable.
At number two, image but no text… – many ISPs don’t automatically download images so recipients are left with blank boxes. This makes it hard to track response rates. Always make sure this is considered in the email design and use a tool that demonstrates different ISPs or send a test mail to yourself first.
And at number one, stopped as spam – Words in subject lines such as WIN A GREAT PRIZE will not get past spam filters.
– Express your opinion, comment below.
Reader Comments.
I will recommend using EmailCharger.com for all email marketing needs. Its the best desktop email marketing software I have used so far.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
