The power of being connected
ADOTAS — The Internet is an open book that most people never learn how to read.
In the days before the Internet, we all found our information in the card catalog at the local library. Why is it then, that none of us have ever heard of a “library card catalog optimization” expert?
In the “library card catalog days”, to be successful, you needed to make sure that your book was classified in as many appropriate and relevant categories as possible. The same is true for your website.
Think of your website as a book. If you want to make sure that you really achieve maximum exposure, you need to classify your website in as many categories as possible.
I want you to take a look at the following website, because if you can understand what they have done, you will know exactly how to achieve top search engine rankings for your website as well. Here is the site:
http://www.savetoby.com
This website was created as a publicity stunt. The owner claimed that he found Toby the Rabbit, after Toby was beat up by an alley cat. The owner of the website then submitted a press release, which stated that he was going to KILL Toby (and eat him) unless he sold 100,000 copies of his book. (I think his book ended up on rabbit stew recipes.)
If you study the website you’ll notice a few things about this site:
The site has a Page Rank of 4, which is Google’s metric of relevance (it ranges from 0-10). A PR 4 means the site has been getting lots of search engine traffic and enjoys very good rankings. How did they do this?
Two Words.
Press Releases. Finding his press release, several top news organizations decided to write a human interest story about him and placed a link to it on their website. They received coverage from Fox News, as well as MSNBC.
Note to Self: THIS SHOWS THE POWER OF BEING CONNECTED! A few powerful links can make all of the difference in your search engine rankings.
How can you duplicate this for your website? That is a riddle for you to solve. But first,
if I were you, I would study everything I could about press releases.
If you can obtain just one or two links from powerful, trusted websites, you will start seeing a lot more traffic and higher search engine rankings. Continue to learn what you have to do in order to stand out amongst other peoples traffic and you will start seeing results you never thought were possible.
Here are a few websites that will teach you everything you will ever want to know about
press releases:
www.preweb,com
www.hotproductnews.com
www.webwire.com
www.internetnewsbureau.com
www.prnewswire.com
Go stand in front of other peoples traffic and give the world something to click on.
– Express your opinion, comment below.
Reader Comments.
Why is it then, that none of us have ever heard of a “library card catalog optimization” expert?
- They’re called Librarians.
Brad
kitaramedia.com
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