• Comment
• Print Article
• Email
• Permalink

Seeking Alpha, thrives despite – or because of – meltdown

Written on

Mar 12, 2009 

Author

Edward Barrera  |

Share

Seeking Alpha, thrives despite – or because of – meltdown

ADOTAS — Business and financial sites might be struggling, but at least one is doing well.

Seeking Alpha, an ad-supported financial news and analysis site, has hired an ad sales team in new york in the recent months. In February, according to the company, the site had 32.9  million page views, up 131 percent year over year, and 4 million unique visitors. Founder and CEO David Jackson said the company secured additional funding over the summer, he wouldn’t divulge the amount, but expects to be profitable by the end of the year.

Considering that publishers are finding it difficult to bring in ad revenue, that seems optimistic. But Jackson, a former Morgan Stanley tech analyst, noted several positve trends coming out of the economic meltdown that has helped Seeking Alpha, including the growth of online brokerages.

“Online brokerages are taking market share from the full service brokerages because of peoples’ experiences with Bear Stearns and Lehman Brothers and others,” Jackson said. “They thought (the companies) were really safe, and in that context, Ameritrade and (Charles) Schwab, look really attractive. The online brokerages are raising their ad spend, because they see an opportunity to take share.”

Seeking Alpha also has a highly coveted readership demographic: 25 percent are finance professionals; 70 percent have a degree and/or graduate degree; 25 percent have annual household income over $150k; and 13 percent have portfolios over $1 million. The site also publishes 180 to 200 articles.

“We are growing because we are becoming a very valuable platform for contributors,” Jackson said. “They contribute articles to us, and they get exposure to a large and very valuable audience, which is very good for their business and career development.”

– Express your opinion, comment below.

Tags: David-Jackson, finances, internet-advertising, publisher and Seeking-Alpha

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }