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Pontiflex CPL Summit

Written on: Mar 6, 2009
Author: Edward Barrera |
: Share; Pontiflex CPL Summit

ADOTAS — Pontiflex has announced a performance marketing event in New York on March 26.

The Pontiflex CPL Summit will be held at the historic Explorer’s Club from 4:30 p.m. to 8:30 p.m. Pontiflex will bring together industry analysts and Fortune 500 marketers for a conversation about the rise of performance marketing and its role in providing better returns for advertisers, greater revenue for publishers and a more relevant online experience for users.

“The Internet is more and more a performance-driven model,” Imran Khan, Managing Director, J.P. Morgan, said in a release. “As such, we believe the shift to performance-based models is only going to accelerate.”

The speakers and agenda for the Pontiflex CPL Summit include:

Imran Khan, Managing Director, J.P. Morgan – “State of the Online Advertising Market”

Caroline Dangson, Research Analyst, IDC – “Consumer Attitudes About Internet Advertising and the Implications for Performance Marketing”

Panel Discussion – “Successful Performance Advertising and Consumer Engagement Strategies”

Kate Johnson, Personal Care Consumer Relationship Marketing Manager at Kimberly-Clark

Ross Geisel, Interactive Marketing Director, UNICEF

Brian Costello, General Manager & VP, The RedPlum Network

Michael Wunsch, Director of Interactive Marketing, LeapFrog Interactive

To learn more about the summit and request an invite, go here.

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