Online marketers have opportunity with brand advertisers
ADOTAS — While those in the newspaper industry should continue sending out their resumes, online marketers can look forward to growing opportunities.
With $40 billion in ad spend looking to migrate, more people spending more time online and increased broadband penetration, e-commerce will continue to increase, said Imran Khan, a JP Morgan analyst. Speaking at a Pontiflex conference Thursday, Khan said one slow online area is with brand advertisers.
“They are looking for reach as well as assurances of the quality of content,” he said. But he also believes that developing technology will erase many of these concerns and that advertisers, who are already asking for performance-based models, will begin to flock online as much as they do in the UK.
Khan also said that the overall economy is beginning to show signs of recovery. By the second half of the year, bolstered by oil prices, housing and car sales and the federal stimulus package, the economy should stabilize.
– Express your opinion, comment below.
Reader Comments.
The advertising market is shifting faster than anyone expected. Traditional media will continue to decline because of its inability to move consumers beyond awareness.
This is an interesting post about how digital is redefining the role of advertising in the digital age. http://promotions2.com/2009/new-rules-of-advertising-in-the-digital-age/
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