Comments on: Online gaming tops TV in ad effectiveness

By: NYC

NYC — Wed, 25 Mar 2009 18:16:16 +0000

Why is banner CTR quoted in this context? Why would a direct response metric be used for online and awareness for others? Feel like we just jumped back to 1997.

By: David Griffith

David Griffith — Wed, 25 Mar 2009 03:04:20 +0000

Advergames and promotions are becoming the most effective channels for marketer to engage consumers. This is an interesting presentation on how advergames & promotions are the future of interactive marketing.
http://promotions2.com/2009/promotions-20-the-future-of-interactive-marketing/

By: Edward Barrera

Edward Barrera — Tue, 24 Mar 2009 22:03:51 +0000

Oldster,
Really? Casual gamers don’t watch TV, the dominant viewing medium by far?
You can certainly question the sponsors of the study, but the advertisers know best. You can only hide from them for so long.
Considering that Zappos was a participant in the study, you would need for them to be included in your skepticism

By: Oldster

Oldster — Tue, 24 Mar 2009 17:47:51 +0000

The headline should read:

“Online gaming tops TV in ad effectiveness among surveyed casual game players across the NeoEdge Network after game play”

Which is not exactly the same thing as “Online gaming tops TV in ad effectiveness”, is it? Sheesh.