http://www.adotas.com/2009/03/nfl-online-video-future/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/03/nfl-online-video-future/#comment-742956 Clay Tue, 24 Mar 2009 16:51:00 +0000 http://www.adotas.com/2009/03/nfl-online-video-future/#comment-742956 The NFL has a loyal fan base, and a rock solid reputation with consumers. Nearly everything they touch turns to gold. Score a big one for DirecTV. Online video is the hottest content delivery archetype right now, and the easiest way to monetize it is through subscrptions. Smart phones are everywhere and the data plans are getting cheaper. I don't know a single fan that woldn't download a live game app to their mobile. The NFL has a loyal fan base, and a rock solid reputation with consumers. Nearly everything they touch turns to gold. Score a big one for DirecTV. Online video is the hottest content delivery archetype right now, and the easiest way to monetize it is through subscrptions. Smart phones are everywhere and the data plans are getting cheaper. I don’t know a single fan that woldn’t download a live game app to their mobile.

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