New New York Times (huge) ads

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times.jpgADOTAS — Standards for ad units, such as putting banner ads at the top, are changing as we noted before.

The Online Publishers A ssociation  have partnered with some publishers to try out new ad units. The standard:

The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

Here is a screenshot of what looks like a new version at the New York Times.

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