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Linkstorm raises funding

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Mar 24, 2009 

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Edward Barrera  |

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Linkstorm raises funding

ADOTAS — Online advertising technology company Linkstorm has completed a funding round of just over $2.8 million from both new and repeat Angel investors.

Among the new investors are Rick Braddock, former president and chief operating officer of Citicorp and its principal subsidiary, Citibank N.A., and subsequently CEO of Medco, Priceline.com and currently FreshDirect.com, and Donn Rappaport, Co-Founder and CEO of American List Counsel and the 2008 Chairman of the Direct Marketing Association. The New York company plans to grow its sales team and use the funds to build out its platform, which is aimed at promising more ROI components for display ads. Linkstorm has raised nearly $12 million since it was founded 9 years ago.

CEO Ari Brandt joined Linkstorm recently from Condé Nast Digital, Yahoo, Doubleclick and SmartMoney.com. Last week the company announced the hiring of Lou Tosto as SVP of Sales & Operations. Tosto had been VP of Sales for Business Week and BusinessWeek.com, and was previously General Manager of SmartMoney.com.

“What I find compelling about Linkstorm,” Braddock said in a statement, “is that it makes advertising customer-centric for the first time. Instead of pushing messages at the customer, even as assisted by the various targeting techniques that are popular today, Linkstorm enables the customer to choose their own pathways to the products, transactions and marketing messages that answer their own needs.”

The Series D funds will be used to expand the company’s sales force and to continue building out the platform’s features and serving infrastructure.

Tags: Ari-Brandt, finance, linkstorm and Rick-Braddock

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