Kiwibox, Burst Media, a good match

Written on
Mar 11, 2009 
Edward Barrera  |

teens_small.jpgADOTAS — Kiwibox’s partnership with Burst Media seems to be going well.

The teen social network and online magazine now gets more than 17 million U.S.-based unique visitors per month. Its comprised of teen-focused websites that offer brand advertisers and marketers a targeted method for reaching this demographic.

The Kiwibox Network allows advertisers to reach teens using standard placements as well as creative out-of-the-box integration opportunities.

“The campaigns created on the Kiwibox Network are both fun and engaging, which creates a win-win scenario for both the brand and the site visitor.” said Mike Howard, COO and co-founder of Kiwibox. “By expanding this to multiple platforms, including mobile web and SMS, a brand is getting significant exposure to the largest, most appropriate audience possible.”

The company has recently added a streaming music video library from Universal Music Group, enhanced profiles, daily entertainment news, a revamped game section, exclusive video content and a mobile version of the site. Kiwibox membership is now over 2.4 million teens worldwide.

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Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.

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