iPhone lags far behind Nokia and Samsung
ADOTAS — Based on Bango’s February statistics on mobile phones, the Nokia 3110c is on top, followed by the Samsung M800 and the Nokia 6300 in third for browsing and buying on the mobile web. The iPhone appears at number 24 on the list.
This data represents the activities of major brands and businesses as their consumers browse to mobile websites, measured by Bango Analytics, and buy mobile content and services, as measured by Bango Payment. Bango is a mobile Web technology shop.
The stats will be of interest to businesses that monetize their mobile content and services across a wide demographic as spending by iPhone users is restricted to the Apple App Store. The Bango chart shows the diverse range of handsets used for browsing the mobile web worldwide with smartphones, accounting for 30% of handsets in the Top 20
“The iPhone has done a lot to encourage people to browse the internet on their phones,” said Ray Anderson, CEO of Bango. “But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimize their mobile websites for all phones – especially those in Bango’s Top 20 handset list. Without this, they will be missing out on the mass market.”
This is particularly true for businesses with a mobile website who want to give their mobile visitors a great user experience optimized for their mobile device, as well as those selling mobile content and services.
According to Bango, marketers need to choose their best channel to market and consider sales projections from the leading manufacturers. Based on the number of handsets projected to be sold by the end of 2009, outside of Japan and Korea, Nokia is the leader with sales of the S60 likely to reach 300m, followed by Windows Mobile and iPhone at 40m, RIM at around 25m and Google around 5m.
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