House Party raises funding

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adtechpartyscene_small.jpgADOTAS — House Party announced that it has closed a $3.4 million round of Series B financing.

The round for the consumer activation and experiential marketing company was led by Josh Weinreich, a director of the company and an investor in House Party’s Series A financing. A majority of the company’s high profile Series A investors also participated in the current round as well as several new, angel investors. According to the company, proceeds from the round will help fuel the company’s projected triple digit growth and expedite existing product development initiatives.

“House Party is very fortunate to have such a strong partner in Josh and such a committed Board as we look toward a tremendously exciting future for the company. We are beyond thrilled to use this capital to dramatically accelerate our growth,” Kitty Kolding, CEO of House Party, said in a statement. “Our clients see tremendous value and measurable business results in the powerful consumer connections we create for them, and this capital will help us take that proven capability to exciting new levels.”

The company specializes in finding qualified brand advocates to host in-home parties where a brand, product or element of entertainment programming is at the center of the party. Thousands of parties take place across the country all on the same day, and hosts invite their friends into their homes to hold a fun, authentic party. Each event is tracked and monitored by a custom-branded micro-site, launched to gather, galvanize and manage the party community and track the powerful and carefully engineered outcomes of each House Party event.

It was founded in 2005 by alternative marketing specialist Parker Reilly and Founder and CEO of Jupiter Communications Gene DeRose.

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