Guardian, New York Times, Talking Points Memo take different paths

Inplace #2

sehablasearch_small.jpgADOTAS — As the Guardian and New York Times take different paths to stay digitally alive in a diminishing newspaper world, smaller online publishers, such as Talking Points Memo, quietly grow.

The UK Guardian launched its open API which will carry all the content the newspaper produces in print and online. The “Open Platform” will allow allow partners to reuse content and data for free. In return, apps developers are going to end up building an ad network for The Guardian.

In contrast, Martin Nisenholtz, SVP of digital operations for the New York Times, says the company isn’t done with paid to read models. The company wants a balance between subscriptions, micro-payments, membership tiers and a very large national display revenue stream.

Meanwhile, TPM, a left-leaning political site, has launched its first in-house advertising sales business, including a site redesign and the creation of a sales team to be led by seasoned online advertising executive Diane Rinaldo. Rinaldo will be Vice President of Sales. With the site redesign, launched at the end of February, premium advertisements are now prominently displayed above the fold on every page.

Rinaldo joins TPM from Yahoo where she was director of the political advertising unit, working with political campaigns, DC ad agencies and the political committees.

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