ADOTAS — Google is serving up ads on iPhone applications, specifically on restaurant review app Urbanspoon, according to Venturebeat.
Urbanspoon creator Ethan Lowry told Venturebeat his company and Google have just begun testing ads, and Lowry says that integration was relatively easy. Clicking on an ad, you’re directed to a webkit view of information about the advertiser within the application. Then you can go to the advertiser’s web page.
Google has other mobile advertising, including ads that appear within the iPhone mobile web browser. It has separately experimented with advertising on social networking applications, like apps in Facebook.