Google sends “interest-based” AdSense note

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googlesucks_small.jpgADOTAS — The search company still won’t mention the phrase ‘behavorial targeting’ but is lining up AdSense users for the new changes.

The interest-based advertising will associate categories of interests, sports, gardening, cars, pets, with a browser, based on the types of sites users visit and the pages viewed. The company says it may then use those interest categories to show more relevant text and display ads.

In the email, pasted in full below, Google says it will require users to review and make any necessary changes to their site’s privacy policies. You’ll also see some new options on your Account Settings page. They also said that privacy policies will now need to reflect the use of interest-based advertising and changes need to be made by April 8, 2009.

Google adds, thought “because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.”

Email:

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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