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Google: sales, ads and privacy

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Mar 18, 2009 

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Edward Barrera  |

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Google: sales, ads and privacy

ADOTAS — Google has had a busy few days: hiring, ad research and another privacy complaint.

WPP and Google have teamed up to fund research to try to determine the best ways to allocate ad spending between traditional and digital media, as well as how online ads affect a company’s sales and brand image. Other parts of the research will try to figure out how to use psychology and neuroscience to analyze how the brain determines whether Web ads are relevant and examine how Chinese Internet users respond to different online-ad formats, such as display and search ads.

And why would Google try to sell advertising to advertising? Because “marketers have yet to be convinced that online ads can help consumers buy stuff they didn’t want, or at least didn’t know they want.”

Google also announced that Dennis Woodside, a Google employee since 2003, will replace Tim Armstrong, who become chief executive of AOL. Woodside, 40, has been steering Google’s ad operations in the United Kingdom — the country that produces the second-most ad revenue behind the United States.

And of course, it wouldn’t be Google if the company didn’t have another complaint lodged against it. In a complaint filed with the U.S. Federal Trade Commission, the Electronic Privacy Information Center wants to bar Google from offering cloud computing services until the company has put certain safeguards in place.

A few weeks ago Google said a bug in its Google Docs caused a small percentage of users to inadvertently share their personal documents with other users.

“The Google Docs data breach highlights the hazards of Google’s inadequate security practices, as well as the risks of cloud computing services generally,” said EPIC Executive Director Marc Rotenberg in a statement.

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