The expandable ads, which might stream a movie trailer, show video game clips, or display various views of an item for sale, are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users.
According to the company, expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in its network. And like other Google ads, publishers will earn based on whether the expandable ads on their site are priced on a cost-per-click or cost-per-impression basis. Publishers will generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.
Meanwhile, last week, SEOs and Webmasters said they noticed a change in how Google returned results for a certain set of keywords. They felt Google was giving big brands a push in the search results. But the search company said it was a minor change and it just better tracks trust, quality, pagerank and other metrics that convey the importance and value of a page for its ranking algorithm.
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