ADOTAS — Golf Audience Network has partnered with Adify to launch a new ad network focused exclusively on original digital content for the golf-enthusiast audience.
The new network went live Wednesday with a national broadcasting sponsorship promoting The Masters in addition to several national hotel deals. Golf Audience Network has an affluent golf-enthusiast audience that is 79 percent male, with an average age of 41, an average HHI of $92,673, and an average of $857 spent on golf equipment in the past 12 months.
“The bloggers and golf content site publishers who’ve joined the Golf Audience Network are very passionate about the sport and have loyal audiences,” network founder Christopher Barford, said in a statement. “Now that we’ve brought these sites together in the network model, we can approach agencies and tell a compelling story about reaching the affluent market. Major brands and resorts want to run on these hand-picked sites because of the quality of their audiences and the scale they can get from one buy.”